Marketing departments and companies highly need analytics for their activity and campaign estimation. There is a huge variety of marketing activities, from social media marketing and email marketing to comprehensive advertising campaigns.They collect endless metrics in order to help marketers understand their target market, campaign success, and customer behavior.
Before the interactive analytics appearance all specialists had to dig through spreadsheets and use tons of apps and services to get the answers and see metrics individually. Digital marketing dashboards had exploded the market with their streamline, process, and collecting insights from different data sources into unified marketing analytics projects.
What is a Marketing Dashboard?
It clearly illustrates the situation with metrics and analytics that matter to marketers of any level for quick and easy understanding and future decision-making. Digital marketing report dashboards are timesaving for the decision makers to get any time updated reports from cloud-based service about social media analytics, website analytics, or campaign metrics separately.
Selected key performance metrics (KPIs) are important for the quick decision-making to manage intime the marketing tactics or reallocate resources, choose the channel of promotion etc.
These tools are perfect for consolidating and arranging data on a single page to get the vital insight at a glance. It’s also important to visualize these numbers for managers to personalize their customer relationship management, forecast the campaign results, and regulate the workflows.
The metrics in Digital marketing reporting dashboard may include:
- Website performance; bounce rates, conversions, time on site
- Traffic sources; social media, organic search, and paid advertising
- Social media metrics; effectiveness of calls to action (CTAs) not only number of followers
- Conversion funnel; leads, opportunities, and wins
- Total sales, COGS and net sales for a selected period and selected department, campaign, manager
- Visitors and buyers
- Digital ad information; paid search engine advertising campaigns, and data in real-time
- Email marketing information; open, click and unsubscribe rates, cost per click, and clicks, cost and impressions sums
- Gross margin ROI
- Total sales /by channel
- SM sales
- Online sales
- Purchase orders
See more digital marketing dashboard examples to suit your needs and identify spend on and top/bottom performing products across each marketing funnel.
What does the Marketing digital dashboard show and what is it for?
The purpose of the digital marketing reports dashboard is to visualize the most relevant information in metrics to keep track how business achieves its strategic goals. To choose the most effective KPIs for marketing reports the heads and personnel have to study their effectiveness and sieve the most vital.
The digital marketing report dashboard mostly combines data from several different projects, channels, and metrics to help understand impression and lead trends and patterns across regions, business groups via all online and offline marketing channels. The interactive analytical tool helps to analyze conversion rate marketing funnel metrics at an overall and detailed levels.
It gives you a concise view of results-based reports which can reflect metrics by dates, in the regions, campaigns, KPIs, sales growth, and so on. Main dimensions could be:
- dynamics
- auditories
- clients
- projects
- lines of business
- channels
- product groups
- order statuses
- services
- marketing managers
General types of analyzes are not just the fact, but comparison of fact and last year, fact and plan, fact and last month, fact and deviations.
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What are the target roles and dashboard users?
Generally all the key persons of the company need to track and provide financial control of business workflow. Marketing dashboard target roles and users positions in the organization are:
- Chief marketing officer
- Marketing project manager
- Marketing analyst
- Search optimization (SEO) manager
- Digital marketing managers
- Head of departments
Marketing Dashboard demo
Other types of Marketing Dashboard:
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Marketing DASHBOARD VARIATIONS
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