CONVERSION OF VISITORS INTO CUSTOMERS. HOW BI ANALYTICS ARE USED IN RETAIL.

The struggle of many retail chain managers is their inability to get timely access to statistics on profit margins and revenue for each individual store, product category, brand, or individual product.

At Cobit Solutions we know just how to fix it.

Lacoste, Helen Marlen, Sanahunt are some of our favorite retail clients.

The struggle of many retail chain managers is their inability to get timely access to statistics on profit margins and revenue for each individual store, product category, brand, or individual product. As a result, they have trouble with boosting retail sales.


Sharing Cobit Solutions’ insights together with Intalev in a webinar for retailers is an interesting experience. Let’s take a look at a case of a major retail chain.


Once a day, its CEO receives an Excel summary report outlining the chain’s total sales — yet it has no details or fine points.

HUMAN FACTOR

It takes three analysts to upload several 1C reports to Excel, and then collate and process the data in order to prepare the summary report for the CEO. Which means, the report is bound to have errors.

LACK OF VISUAL CLARITY

Tables that stretch for miles are difficult to understand and they provide no clarity. BI presents information in the form of graphs and diagrams, which make the problem areas immediately obvious.

WASTE OF TIME

A lot of employee time is spent on preparing such reports. In some cases, weeks can pass between the request and the report.

LACK OF DETAIL

Excel doesn’t allow for deep dives into details, all it shows is surface-level information.

WHAT DOES A MANAGER ANALYZE TO BOOST RETAIL SALES?

WHAT HAVE WE DONE?

Short answer: we solved the problem.

Long answer:

To see what I mean, take a look at the following two dashboards:

The shows the progress of the sales plan execution by store and brand, and allows to look up any detail, up to data on individual shop assistants, as well as average purchase value and conversion rate by store.

This provides a visual representation of year-on-year performance figures over a specified period, and can break the visualization down by various categories.

The CEO sees how individual stores, brands, product categories and subcategories, and shop assistants affect sales.

That means he or she can evaluate the performance of all shop assistants, regional managers, and category managers.

Let us know, what is your business or division’s biggest struggle?

The CEO sees how individual stores, brands, product categories and subcategories, and shop assistants affect sales.

That means he or she can evaluate the performance of all shop assistants, regional managers, and category managers.

Let us know, what is your business or division’s biggest struggle?

BUT THE MAIN POINT OF THE ANALYTICS IS
PROFIT GROWTH

Our dashboards give you a chance to control the revenue, cost price, margin, gross profiе and 47 other indicators on a daily basis. No need to wait for a monthly report.

Consistent control results in  profit growth and business expansion.

GET COMPANY MANAGEMENT DASHBOARD

Cobit Solutions

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KEY FIGURES OF THE COMPANY

457

dashboards we created in 2021

78

years of experience in IT among employees

10

person of employees in the company

215K

USD saved by our client within a month after BI project
start