Marketing Analytics Consulting to Maximize ROI
Find out who your best customer is and where they come from.
Allocate your time and money resources wisely.
Focus your efforts on channels that really work.
for business intelligence succesfull implementation
COBIT SOLUTIONS is a leading marketing analytics consulting firm trusted by businesses
Cobit Solutions has deep expertise in marketing analytics, data management, and business consulting. The company offers consulting services that help businesses evaluate marketing effectiveness and make ROI-focused decisions.
Build management solutions with clear financial impact
COBIT SOLUTIONS helps companies transform chaotic data sets into meaningful insights that directly impact profitability. Our marketing analytics consultants study campaigns, communication channels, and customer behavior to determine which investments deliver the greatest results. Based on this, transparent performance measurement models are created that give businesses a clear view of their return on investment and open up new opportunities for growth. COBIT SOLUTIONS consulting is not just about numbers; it’s about practical recommendations that transform your marketing strategy into stable financial results.
Create customized analytics structures that drive campaign success
Our experts configure data collection and analysis systems so that you can see the effectiveness of your campaigns in real time. Instead of general reports, you get tools for accurate budget allocation and increased ROI. Solutions are easily integrated into your current processes or launched from scratch, depending on the needs of the company. These systems scale with the development of the company, ensuring adaptation to new market conditions and supporting sustainable growth.
Reconcile data to ensure accuracy across every marketing channel
Cobit Solutions builds a single data logic across all channels so that metrics reflect real customer actions and don’t contradict each other. Analysts verify the correctness of data collection, event setup, and information transfer between platforms. This eliminates discrepancies in reports and protects against false conclusions when evaluating campaign effectiveness. This approach forms a reliable analytical foundation that allows you to make informed decisions and confidently manage marketing investments.
Implement scalable analytics solutions designed for rapid market growth
We offer solutions that can be easily scaled—from your first steps in marketing analytics to complex systems covering multi-channel campaigns. The architecture is designed so that new platforms, markets, and campaigns can be connected without rebuilding the entire analytics system. Our marketing analytics consulting services build in the ability to expand models, metrics, and reports as business priorities change. This allows you to respond quickly to market changes and stay ahead of the competition.
Implementing marketing analytics solutions that transform business performance
At Cobit Solutions, we design comprehensive marketing analytics solutions; we build systems that connect data, insights, and strategy, turning marketing into a controlled driver of revenue. We help you move beyond reporting by transforming metrics into decisions and analytics into measurable financial results.
Our Core Marketing Analytics Consulting Services
Our marketing analytics consulting firm not only conducts audits but also designs analytical architecture, configures data collection and reconciliation systems, and develops models for evaluating the effectiveness of marketing activities.
Track ROI with campaign analytics
- Evaluate campaigns based on their actual contribution to profit.
- Compare costs and revenue in a single analytical model.
- Identify the channels with the highest ROI.
- Cut budgets without losing financial results.
- Direct investments toward actions with predictable results.
Explore the buyer journey with analytics
- Get a holistic view of a customer’s brand interactions.
- Identify campaign stages that influence purchase decisions.
- Understand the role of each channel in shaping demand.
- Identify barriers that reduce conversion in the funnel.
- Optimize customer interactions at key stages.
Unify marketing analytics across all platforms
- Combine data from all platforms into a single system.
- Compare campaign results using agreed-upon metrics.
- Avoid discrepancies between advertising and internal reports.
- Ensure the integrity of analytics for management decisions.
- Work with data without manual reconciliation and assumptions.
Enhance targeting with audience analytics
- Group customers by their interests, actions, and profile.
- Gain deeper insights into the behavior and needs of your target audience.
- Increase targeting accuracy based on analytical signals.
- Reduce spending on ineffective audience segments.
- Boost campaigns with relevant messaging.
Drive conversions through path analysis
- Identify conversion loss points in the customer journey.
- Predict the impact of changes on future campaign results.
- Test scenarios without risk to current performance.
- Increase conversions based on proven analytical models.
- Make decisions based on expected outcomes.
Continuous tracking to drive long‑term growth
- Track key marketing metrics in real time.
- Respond to changes before financial losses occur.
- Maintain consistent results as your business scales.
- Monitor performance dynamics without manual analysis.
- Ensure long-term growth based on data.
Strategic business advantages from marketing analytics consulting
Marketing analytics consultancy helps businesses make informed decisions based on data. We strengthen your business with our expertise in analytics, data management, and performance measurement.
Increase the return on your marketing investment with evidence-based solutions
We help you increase the return on your marketing investment, based on proven data and facts. Analytics show which channels are really making money and which are just wasting your budget. You get clear ROI indicators that allow you to make strategic decisions without the risk of intuitive errors. Our methods combine accurate mathematical models with customer behavior analysis to give a complete picture of marketing effectiveness.
Customize your customer experience with advanced analytics
Data can provide more profound insights into customer behavior and help you tailor offers that meet their expectations. Analyzing brand interactions, communication channels, and customer journey stages can help you identify the motivators that influence choice. Predictive models can show customers’ future needs and help you respond quickly to changing priorities. The result is tools for personalization, loyalty, and repeat purchases.
EOptimizing budget allocation across marketing channels
We help you effectively allocate your marketing budget across channels so that every investment works towards the result. Analytics show which platforms bring the most profit and which ones require adjustment or cost reduction. You get a transparent picture of each channel's effectiveness and recommendations for the optimal balance. This allows you to avoid unnecessary expenses and direct resources where they provide maximum ROI. Our models consider both short-term results and long-term impact on the brand.
Creating competitive advantage with predictive analytics
Predictive analytics gives companies a competitive advantage by allowing them to test strategic decisions before they are even launched. Instead of one scenario, a business can calculate several: changing the budget, opening a new channel, or entering a different market. Such models show how each step will affect key indicators. This helps to eliminate weak areas at the planning stage. Resources are directed to where the expected result is the greatest. As a result, the company reduces the number of unsuccessful decisions and takes profitable positions faster. Competitors spend time on experiments, acting by trial and error.
Work with a trusted marketing analytics consulting firm starting at $50/hour
Order marketing analytics consulting, and within the first 30 minutes, gain a clear understanding of how your marketing data affects ROI, where money is being lost, and where to start optimizing.
Next-generation technologies that power our marketing analytics consulting
We work with a proven stack of modern technologies that enable us to transform data into strategic decisions and ensure stable business growth. They combine an evidence-based approach, automation, and flexibility to help you get the most out of your marketing investments.
Key technology areas:
- Business Intelligence: Microsoft Power BI (Desktop, Service, Report Server, Embedded, Mobile), Report Builder, DAX, DAX Studio, spreadsheet editor, and Row-Level Security are used to create custom business solutions and build secure models.
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- Data Warehouses: Microsoft SQL Server, Azure Data Lake Storage, Snowflake, OLAP/SSAS, and Datamarts provide centralized information storage and fast data access.
- Machine Learning and Artificial Intelligence: Python, PySpark, Scikit-learn, and Azure Machine Learning are used to create predictive models and improve the accuracy of marketing decisions.
- Automation and Support: Power Automate, SharePoint, Office 365, and Jira help optimize business processes and make project work transparent.
We invite you to use our services and see how this technology stack transforms marketing analytics into a real growth tool.
Why businesses choose our marketing analytics consulting company
We look at marketing through the eyes of business, not individual metrics, so we focus on revenue, costs, and management decisions.
Our recommendations are backed by years of experience in finance, data analytics, digital marketing, and IT, which allows us to see the big picture, not just fragments of reports.
We work with marketing analytics as a tool that has a real impact on business results, rather than as a formality for reporting. It is this expertise that gives clients clear decisions that can be trusted at the strategic level.
What clients say about our marketing analytics consulting company
Clients appreciate our proven approach and results that can be verified in real projects. Our case studies show how analytics helps solve specific business problems: from optimizing marketing budgets to increasing revenue and improving the transparency of management decisions. It is our experience working with different business models and markets that allows us to transfer proven approaches to new projects without experimenting with our clients' money.
Healthcare
“Dobrobut” clinics network
Result:
- Clinic's directors got daily updated P&L report;
- The management uses daily dashboard with budget/actual analysis on operational indicators;
- Dashboards combine data from ERP and the Doktor Eleks medical system .
Logistics
Meest China
Result:
- Dashboards combine data from ERP and CRM;
- Routes margin is automaticaly calculated in dashboards and monitored every day by management;
- Daily generated Profit & Loss report;
Manufacturing
Simpatik – cosmetics factory
Result:
- Integrated Power BI with ERP. The volume of the ERP database for analytics is 800 GB per year.
- We created a data mart and implemented the calculation of the main analytical metrics on DAX
- Connected Excel with Power BI data model in Azure Analysis Services.
Industry-focused case studies designed for your needs
Why businesses choose our marketing analytics consulting company
Our marketing analytics work is based on solutions that directly affect the effectiveness of decisions. We help companies organize their marketing data, see a real picture of campaign performance, and turn analytics into a revenue growth tool.
Quick start and initial results in just 2 weeks
25+ BI and Finance experts without hiring pain
Proven BI delivery for 8 years in 22 industries
More than 70 happy clients across 5 countries
Save 35% compared to W-2 payroll or contractors
Full end-to-end delivery, from reporting to support
Want to clearly see what exactly works in marketing and what financial results it gives? Order marketing analytics consulting and get a system that supports strategic planning, budget optimization, and stable business growth.
Work with COBIT SOLUTIONS for comprehensive marketing analytics consulting
Sign up for a 30-minute consultation, during which you will receive a clear assessment of the current state of your marketing analytics. You will see where efficiency is being lost and which metrics really affect your ROI.
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FAQs
What business challenges does marketing analytics consulting solve?
Marketing analytics consulting helps you gain important insights for business decisions: which channels actually generate revenue, where budget is spent inefficiently, and at what stage customers are lost. We help you connect marketing metrics to financial results so you can make decisions based on data, not intuition.
How can marketing analytics consulting improve ROI?
Cobit Solutions helps businesses separate metrics that actually drive revenue from metrics that only create the illusion of success. Analysts determine which campaigns are delivering measurable financial results and which are wasting budgets. This allows them to invest in proven actions and stop ineffective activities in a timely manner.
What distinguishes your marketing analytics services from other providers?
The key difference is in our approach. Our team has experience in finance, data, and marketing, so we evaluate results not only in terms of campaigns but also in terms of their impact on revenue, costs, and management decisions. We focus primarily on practical value, rather than formal metrics, as is often the case elsewhere.
What information is needed to start development, and when can we expect the first results?
To start implementing analytics, it is enough to provide us with access to the main sources of marketing data, describe business goals, and show current reports. Already at the first stages of analysis, it is usually clear where errors arise, which indicators are duplicated or contradict each other, and which channels hide the potential for growth.
The company receives the primary results within a few weeks; these can be recommendations for correcting reporting or identifying “blind spots” in campaigns.
Do you support both B2B and B2C companies in marketing analytics consulting?
Cobit Solutions can work with companies of both formats. For B2B clients, we create analytics that help track the path of a deal from the first contact to signing a contract, evaluate the effectiveness of the sales department, and predict the cost of future contracts. This is especially important for companies working with large corporate clients, where the decision-making process can last for months.
For B2C businesses, we configure systems that analyze the behavior of the mass audience: which products are purchased most often, how demand changes in different seasons, and which promotions stimulate repeat purchases. This allows retailers, online platforms, or service companies to quickly adjust marketing campaigns and increase sales. In each case, analytics are built individually so that the data works for the profit of a particular company.
Cobit Solutions always adapts the methodology to a specific business model. Instead of universal templates, individual approaches are used that consider the specifics of the market, customers, and company goals.