Main goal of businesses is growth, which the sales reporting dashboard can show. To make the growth you need ambitious and actionable goals. However, how to plan and manage if you don’t understand where you are now?
For this purpose businesses need sales reporting dashboards to track the real state and goals achievement.
Goals will be your roadmap through time: knowing where you are now, you may want to get somewhere.
In case of sales we have the same situation. From one side, such goals are difficult but they become more impossible without knowing your state right now.
Sales Dashboard
What is a Sales Dashboard?
Sales analytics dashboard provides a visual representation of your most recent performance, dynamics, structure and effectiveness of sales by main key dimensions of company activity by directions, contragents, products, etc. It reports your sales data for the periods plus what, when, where from, how much, whom, and how many were sold.
This dashboard gives a real picture of your key performance indicators (KPIs) in sales. According to the name these are common metrics to track which show the effectiveness of work. Choosing KPIs is a real art and serious process which demands your update over time.
The most usable metrics in sales dashboard include:
- Total cost
- Number of sales
- Cost of sales
- Gross profit = Sales profit – cost of goods sold (works, services)
- Gross margin and markup
- Back margin
- Marginal profit = Revenue - Variable Costs
- Prices
- Cash receipt depth shows how many items on average customers purchase at a time.
- Average deal size
- Quantity of deals
- Factor analysis of sales
- Accounts receivable
Types of analysis may include analysis of metrics by dynamics (years, months, weeks, days), by comparison of metrics to plan, ABC analysis.
It gives you a concise view of results-based reports which can reflect sales by dates, in the regions, branches, KPIs, sales growth, and so on.
Dashboards for sales can be different for each industry plus the type of analysis you need.
Using the vital KPIs numbers of a team’s progress the workflow can be managed toward goals and revenue targets. Decision makers can even see issues before they grow to huge problems and manage the processes.
See more digital marketing dashboard examples to suit your needs and identify spend on and top/bottom performing products across each marketing funnel
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What does the sales dashboard show and what is it for?
Sales report dashboard provides different types of analysis of the metrics and your most recent performance to get different insights for managing and business effectiveness improvement.
Sales dashboard is a general type of dashboards.
Having it, any dashboard owner or salesperson can filter information, choose time periods, add real-time data and even create new dashboards.
General types of analyzes are not just the fact, but comparison of fact and last year, fact and plan, fact and last month, fact and deviations, like for likes.
Main dimensions could be:
- dynamics by years, months, weeks, days
- fact, plan, forecast
- companies
- clients
- projects
- lines of business
- departments
- product and services groups
- sales managers
- SKU
- regions
- stores, shops
- producers
- vendors
- brands
Cobit Solutions' Clutch Review:
What are the target roles and dashboard users?
Sales dashboard can be used for the key persons connected with sales. Its target roles and users positions in the organization are:
- SEO
- SFO
- COO
- COO
- CBDO
- top managers
- financial analysts
Other types of sales dashboard:
These dashboards show metrics you regularly review in your company, one-on-one meetings, and among your sales team. Moreover there is no one pattern of a sales dashboard, so you need to know how your team will use the dashboard
They can be tailored up to specific needs of the industry and dashboard owner. If you need to see who’s performing the best out of salespeople – sales leaderboard dashboards can help. It typically includes data on the number of completed activities such as calls, emails, and meetings, new leads, deals, and customer retention numbers.
- You might also be interested how to improve overall performance in manufacturing industry
- Read more about BI consulting and advisory
“Dashboard for sales is an important dashboard for the start of business analytics implementation, because sales are the base of business” – says Volodymyr Bondarchuk, finance consultant of Cobit Solutions Power BI agency with 10 years experience in finance and consulting of large companies and holdings, experience in IFRS.
SALES DASHBOARD VARIATIONS
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