{"id":3419,"date":"2022-01-22T13:11:54","date_gmt":"2022-01-22T11:11:54","guid":{"rendered":"https:\/\/cobit-solutions.com\/en\/ru\/?p=3419"},"modified":"2026-01-15T16:28:30","modified_gmt":"2026-01-15T16:28:30","slug":"dashboard-for-management-valovyj-dohod","status":"publish","type":"post","link":"https:\/\/cobit-solutions.com\/en\/dashboard-for-management-valovyj-dohod\/","title":{"rendered":"Case study: Why you Can&#8217;t Rely on Gross Income as an Indicator?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3419\" class=\"elementor elementor-3419\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfcca0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfcca0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f267f32\" data-id=\"f267f32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35e219d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35e219d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-daef799\" data-id=\"daef799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3205d8f elementor-widget elementor-widget-image\" data-id=\"3205d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1496\" height=\"842\" src=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/struktura-valovoj-pribyli.png\" class=\"attachment-large size-large wp-image-1111\" alt=\"dashboard for management\" srcset=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/struktura-valovoj-pribyli.png 1496w, https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/struktura-valovoj-pribyli-355x200.png 355w, https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/struktura-valovoj-pribyli-814x458.png 814w, https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/struktura-valovoj-pribyli-768x432.png 768w, https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/struktura-valovoj-pribyli-345x194.png 345w\" sizes=\"(max-width: 1496px) 100vw, 1496px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96c13ef\" data-id=\"96c13ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-022219c elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"022219c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" dashboard=\"\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tA large Ukrainian manufacturer. The sales managers\u2019 motivation is based on the income (commonly called \u201cturnover\u201d). They regulate the discounts manually or based on a certain set of rules, say, never beyond UAH 15,000, 15%, or 15 liters. As for the actual gross profit, it is tracked only post factum when the data analysis for the business is done, and summed over the whole \u201cbunch\u201d.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-09854a1 elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"09854a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tDo you remember the story of the door selling chain that made more money selling door handles? This situation is very similar to that one, only on a massively greater scale.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6711aea elementor-widget elementor-widget-heading\" data-id=\"6711aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EFFICIENCY OF A MANAGER\u2019S WORK AS PART OF A BUSINESS ANALYSIS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ecb126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ecb126\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9656b38\" data-id=\"9656b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70db853 elementor-widget elementor-widget-spacer\" data-id=\"70db853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d66ee7 elementor-widget elementor-widget-feedback\" data-id=\"7d66ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"feedback.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section class=\"feedback-section py-4 py-xl-5  with_layout lazyload\"  style=\"background:inherit; background-size: cover; \"  data-bg=\"url(&#039;https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/2021\/10\/variant-pervyj.png&#039;) no-repeat center\">\n\t\t\t<div class=\"container py-4\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"section-title text-center mb-2 text-white\">DOWNLOAD FREE CHECKLIST<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"mb-3 feedback-section-desc text-center\">of 25 recommendations for successful BI implementation<\/p>\n\t\t\t\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f29639-o1\" lang=\"uk\" dir=\"ltr\" data-wpcf7-id=\"29639\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/3419#wpcf7-f29639-o1\" method=\"post\" class=\"wpcf7-form init cf7mls-no-scroll cf7mls-auto-return-first-step cf7mls-no-moving-animation\" aria-label=\"\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0430 \u0444\u043e\u0440\u043c\u0430\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"29639\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"uk\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f29639-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"lang\" value=\"en\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"container\">\n<div class=\"row align-items-start\">\n<div class=\"col-12 col-md-6 col-lg-3\">\n    <div class=\"input-wrap mb-4\"><span class=\"wpcf7-form-control-wrap\" data-name=\"fio\"><input size=\"40\" 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wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gci\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"gsi\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ghi\" \/>\n<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t\t\t\t<div class=\"d-flex flex-wrap align-items-center justify-content-center feedback-social-buttons\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wa.me\/message\/YA3C7LUSPBYIH1\" target=\"_blank\" class=\"mx-2\" rel="nofollow"><img decoding=\"async\" alt=\"Cobit Solutions - Viber\" width=\"181\" height=\"50\" data-src=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads-webpc\/themes\/cobit\/img\/whatsapp-btn-v2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 181px; --smush-placeholder-aspect-ratio: 181\/50;\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m.me\/cobitsolutions\" target=\"_blank\" class=\"mx-2\" rel="nofollow"><img decoding=\"async\" alt=\"Cobit Solutions - Messenger\" width=\"181\" height=\"50\" data-src=\"https:\/\/cobit-solutions.com\/en\/wp-content\/themes\/cobit\/img\/facebook-btn.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 181px; --smush-placeholder-aspect-ratio: 181\/50;\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a70573e elementor-widget elementor-widget-spacer\" data-id=\"a70573e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d22175c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d22175c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-996fb5f\" data-id=\"996fb5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d5d6b elementor-widget elementor-widget-text-editor\" data-id=\"10d5d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Well, here\u2019s a manager who works his socks off all month and does sales of huge amounts, demands an embarrassingly big turnover bonus in the end of the month, but the profit he brings is nothing to speak of. This happens because he sells non-marginal items, grants discounts, and eventually drains off the whole margin.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And there\u2019s another one who completes 10 transactions but brings 5 times as much gross profit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To be fair, a gross profit report normally takes a very long time to prepare. And it isn\u2019t always demonstrated to the managers. But even if it were demonstrated, what would they make of it? It only contains the total sales in the area versus the <a href=\"https:\/\/cobit-solutions.com\/en\/services\/dashboard-consulting-services\/\">analytical dashboard<\/a> for management<\/span>.\u00a0<\/p><p><span style=\"font-weight: 400;\">Read how to track the main economic factors with\u00a0 <\/span><a href=\"https:\/\/cobit-solutions.com\/en\/economic-indicators-success-measurement-for-insurance\/\"><b>BUSINESS INTELLIGENCE FOR INSURANCE<\/b><\/a><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec6ff0 elementor-widget elementor-widget-spacer\" data-id=\"9ec6ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a30d5a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a30d5a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-814d497\" data-id=\"814d497\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7876df2 elementor-widget elementor-widget-gallery\" data-id=\"7876df2\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/margin_by_groups.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7876df2\" data-elementor-lightbox-title=\"\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0432\u0430\u043b\u043e\u0432\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043f\u043e \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u043c \u0433\u0440\u0443\u043f\u043f\u0430\u043c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MCwidXJsIjoiaHR0cHM6XC9cL2NvYml0LXNvbHV0aW9ucy5jb21cL2VuXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyMVwvMDhcL21hcmdpbl9ieV9ncm91cHMucG5nIiwic2xpZGVzaG93IjoiNzg3NmRmMiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/margin_by_groups-814x458.png\" data-width=\"814\" data-height=\"458\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/sales_randomized.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7876df2\" data-elementor-lightbox-title=\"\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MywidXJsIjoiaHR0cHM6XC9cL2NvYml0LXNvbHV0aW9ucy5jb21cL2VuXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyMVwvMDhcL3NhbGVzX3JhbmRvbWl6ZWQucG5nIiwic2xpZGVzaG93IjoiNzg3NmRmMiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/08\/sales_randomized-814x458.png\" 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data-thumbnail=\"https:\/\/cobit-solutions.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/dashboard-4-814x453.jpg\" data-width=\"814\" data-height=\"453\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e4636 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"94e4636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tWHAT WILL THE ANALYTICS GIVE THE COMPANY\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tOur dashboard allows the managers to keep track of the gross profit they have brought in every day, and to see their place overall.\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tIn a BI system, the sales managers can monitor the gross profit by transactions, by areas of sales, and by particular goods. And this means that every manager understands what is more profitable to sell for them (and for the company), how much they should sell, and how they increase their financial results. And also, this encourages competition among the staff!\n <br>\n<br>\nNow the company is changing the managers\u2019 motivation from turnover to gross profit and planning to build up 2-3% of gross profit this way. And you do know, dear friends, this is really a helluva lot. If you are interested in an opportunity of setting up interactive reporting, please contact us.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb10b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb10b83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3613949\" data-id=\"3613949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457a40a elementor-widget elementor-widget-spacer\" data-id=\"457a40a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a83868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a83868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-557b64a\" data-id=\"557b64a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df8a6be elementor-widget elementor-widget-text-editor\" data-id=\"df8a6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read more about BI dashboard for management: <\/span><a href=\"https:\/\/cobit-solutions.com\/en\/en\/bi-implementation-process-vnedrenija-2\/\"><b>POWER BI IMPLEMENTATION SYSTEM\u00a0<\/b><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s an article about why BI shouldn\u2019t be confused with IT: <\/span><a href=\"https:\/\/cobit-solutions.com\/en\/en\/it-business-intelligence-pochemu-2\/\"><b>A BI SYSTEM \u2260 IT: WHY IS IT SO?<\/b><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-121cb73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"121cb73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e31bc85\" data-id=\"e31bc85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1db044 elementor-widget elementor-widget-spacer\" data-id=\"d1db044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dec0e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dec0e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0af58b\" data-id=\"b0af58b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6aa9d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f6aa9d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f8d1e elementor-widget elementor-widget-heading\" data-id=\"b0f8d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BUT THE MAIN POINT OF THE ANALYTICS IS <br>\n<b>PROFIT GROWTH<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2ae37 elementor-widget elementor-widget-text-editor\" data-id=\"fc2ae37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our dashboards give you a chance to control the revenue, cost price, margin, gross profi\u0435 and 47 other indicators on a daily basis. No need to wait for a monthly report.<\/p><p>Consistent control results in\u00a0 profit growth and business expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0432\u0430\u043b\u043e\u0432\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043f\u043e \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u043c \u0433\u0440\u0443\u043f\u043f\u0430\u043c<\/p>\n","protected":false},"author":4,"featured_media":25116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-of-indicators"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: Why you Can&#039;t Rely on Gross Income as an Indicator?<\/title>\n<meta name=\"description\" content=\"Discover management dashboards for tracking and optimizing gross revenue effectively\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Why you Can&#039;t Rely on Gross Income as an Indicator?\" \/>\n<meta property=\"og:description\" content=\"Discover management dashboards for tracking and optimizing gross revenue effectively\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cobit-solutions.com\/en\/dashboard-for-management-valovyj-dohod\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Intelligence | Cobit Solutions\" \/>\n<meta property=\"article:publisher\" 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